Services
Design that scales without breaking. Accessible, dimensional, distinctive— built for clarity and built to last.
Who It's For
Organizations and solo practitioners who need design that holds up under scrutiny—visually distinguished, fundamentally accessible, and sustainable to build and maintain. You need someone who understands both the aesthetic intent and the technical constraints, speaks both language, and refuses to compromise on either.
Specialties
Visual identity & brand systems
Design systems for scale (SCSS architecture, CSS custom properties)
Typography & editorial design (hierarchy, legibility, rhythm)
Accessibility (WCAG, ARIA, semantic HTML, keyboard navigation)
Frontend implementation (no frameworks—vanilla, performance-first)
Design for institutions serving vulnerable users
Custom aesthetics across any visual language (light, dark, minimalist, ornate)
SVG & animation (purposeful, not gratuitous)
Policies
Discovery call: Free (30 min)
Travel surcharge: +$25/hr for in-person outside Minneapolis metro
Prepaid discount: 10% off for 20+ hours booked upfront
Nonprofits serving vulnerable populations: Reduced rates available
Response time: Within 48 hours
What's Included
Discovery & Brand Clarity
Understand what your product or organization is actually trying to do, who it serves, and what visual language matches that intent.
Design System Architecture
Scalable foundations—CSS custom properties, typographic scale, elevation systems, responsive patterns—that compound over time instead of compounding problems.
Accessibility Audit
Systematic review of semantic HTML, ARIA patterns, keyboard navigation, color contrast, and motion preferences. Comprehensive and actionable.
Frontend Implementation
If you need it built, I build it—SCSS, vanilla JS, Jekyll, modern HTML. No unnecessary frameworks. Performance and coherence built in.
Design Direction & Feedback
I review and critique your work (or vendor work) for coherence with the system, technical feasibility, and visual intent.
Pricing
Visual strategy, brand coherence, accessibility review, or feedback on existing work. Includes recommendations, system documentation, and actionable critique.
Build scalable foundations—color systems, typography scale, component patterns, responsive grid, elevation/texture vocabulary. Often 40–80 hours for a complete system.
Implement the design in code. SCSS, HTML, vanilla JS, Jekyll integration. Rate scales with technical complexity and cross-browser constraints.
Ideal for agencies or studios needing a senior design strategist. Monthly hours, priority access, system maintenance, and directional guidance.
Well-scoped projects—full rebrand with system, accessibility overhaul, design system implementation—can be quoted as a fixed price.
Get Started
Describe your project, audience, and constraints. I'll respond within 48 hours with initial thoughts. Exploratory calls are free.
Schedule a Design Consultation