A small organization’s public presence usually fails in predictable ways: a logo that doesn’t scale, a site built on a page builder nobody can maintain, analytics nobody reads. The fix isn’t more tooling. It’s a coherent identity, a fast accessible site, and a plan — built in that order.
I build static-first: sites that load fast, work on any device, and meet WCAG accessibility standards by default. No framework bloat, no subscription lock-in, no platform you can’t leave.
You own everything. Source files, code, accounts, documentation — all of it transfers to you, with enough documentation to maintain it yourself or hand it to whoever comes after me. Vendor lock-in is a business model. It isn’t mine.
If something already exists. A half-built site, an inherited one, or one an AI wrote most of, gets looked at before it gets quoted. That is a short paid assessment, and it comes off the project if you go ahead. You get a written answer either way: what is salvageable, what is not, and what each path costs. Sometimes the answer is that starting clean is cheaper. It is worth hiring someone who will say so.
If you are building it with AI. Bring your own generated images and I will build with them, after I tell you once what the tradeoffs are. Bring a site a model already wrote most of and it gets assessed before it gets quoted. Or skip the build entirely and buy the design decisions in a form your own model can hold. All three are normal here and none of them gets a lecture.
One Project Ladder
Identity first: positioning, voice, and a visual system. Then the site, designed and built on that identity. Then growth: content strategy, SEO fundamentals, and measurement that tells you what’s working. Each rung stands alone. Start at any of them and stop after any of them, and what you have is complete.
Flash or Custom
Sites are quoted as a fixed price, not by the hour. You shouldn’t pay more because I work slowly or less because I work quickly. There are two ways to buy one.
Flash is a layout that already exists. You pick one, and your colors, your words, and your images go into a structure that already works. It’s fast and it costs less because the design is already drawn. What you give up is choice. Flash is a real product, not a discount: it’s what a good independent practitioner needs when the work is the point and the website is the door.
Custom starts with a conversation and a structure built for what you actually do. It comes in three sizes, and size is what drives the price. Pages and functions are the size of a website; everything else is taste.
Foundation is five to seven pages designed for you. Most small organizations need this one and nothing more. Standard adds the content work, so the question it answers isn’t how the site looks, it’s who does the writing. Sleeve is where a site stops being a brochure: bookings, payments, logins, a content management system, or integrations with software you already run. That tier books as sessions across months rather than as a single project, because the liability and the maintenance are ongoing.
If you’re not sure which one you’re on, that’s what the discovery call is for. Twenty minutes, free, and you leave it knowing the answer whether or not you hire me.